Adidas is Indian cricket team`s kit sponsor

In an ODI World Cup year, Team India will soon be sporting a brand-new kit, with the Adidas logo standing out brightly on their jerseys.

In a major sponsorship coup, the Board of Control for Cricket in India (BCCI) secretary Jay Shah informed on Monday that German sporting goods multinational Adidas has been signed as the new kit sponsor for the Indian cricket team. Adidas will replace Kewal Kiran Clothing Ltd, maker of Killer Jeans, which came in as stand-in sponsor after the then-sponsor Mobile Premier League Sports (MPL Sports) pulled out of the deal midway.

"I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world's leading sportswear brands. Welcome aboard, @adidas," Jay Shah tweeted on Monday.

The current sponsor, Killer Jeans' contract will expire on May 31, post which the Adidas deal will take effect.

The BCCI is also looking for a new major jersey sponsor after reports suggested that the current sponsor, Byju's, wanted to end its contract before the deadline in November 2023. India will stage the ICC World Cup this year in October-November.

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